Thanks for making the time to prepare this case study. As you know, you'll be working on a lot of different topics during your internship. This case study should give you and us a good idea of what you'll work on.

Please don't work hours on this. Look forward seeing your presentation.

SEO

Keyword analysis and writing

• Come up with 10 keywords that are relevant for us
• Look if and how we're positioned on each one
• For the one that we're not well (or not at all) positioned for, write the following:
  • Title
  • Introduction
  • Conclusion + CTA
  • Metatitle
  • Meta description
• What KPIs do you track?
• How would you drive people to visit this page?
• How would you get people to link back to this page?

<aside> ℹ️ You can use Google Keyword planner for this

</aside>

Homepage

Analyze and suggest improvement

• Look at Livestorm + Goldcast their homepage
• What do you think they do well?
• Would it make sense to do something like that on our website? Why?

<aside> ℹ️ Focus on the copy only. No need to go into visuals.

</aside>

Webinars

Host a webinar